A Brief History:

The California Milk Processor Board (CMPB) was created in 1993 to increase milk sales through advertisement. This was the year the the Got Milk? campaign was born. Got Milk? advertisements started with an Aaron Burr commercial and grew from there. Now the campaign has spread to print ads, websites, merchandise, etc. In this wiki, we will attempt to decode the different facets of the Got Milk? campaign.

Additional resources:

Got Milk? official Web site
Body By Milk
Why Milk?
Got Milk? ads from around the world
Got Milk? advertising campaign case study